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CLAY PAKY DEBUTS WITH ADB PRODUCTS ON THE INTERNATIONAL STAGE



CLAY PAKY DEBUTS WITH ADB PRODUCTS ON THE INTERNATIONAL STAGE

One of the main talking points among visitors to PLASA was definitely the return of ADB, recently taken over by Clay Paky. A specific booth was set up to exhibit some of the key products from ADB's wide range, including the top quality Freedom consoles, the powerful Eurodim Twin tech dimmer system, and the new ALS LED lights.

The new ADB staff was present in its entirety: the new CEO Simone Capeleto, the ADB Brand Manager Fabiano Besio, the corporate advisor Christian Léonard, the product portfolio manager Gilles Govaerts, and the project manager Henri Marechal.

ADB's takeover and its relaunch on the international stage were the focus of the press conference called by Clay Paky CEO Pio Nahum, where he explained that: “Through the ADB name, Clay Paky and Osram wish to strengthen their position in the theatre and TV studio areas. ADB is a brand with a high reputation and long history. It was founded in 1920 and has set a benchmark since then for quality products and the ability to offer a complete service, from design to control. “Of course," said ADB's CEO Simone Capeleto, "our project also involves updating the ADB product range, especially with the introduction of new LED technology and automation, in which Clay Paky and Osram have great experience.  In a few months' time, we plan to present our customers with a new generation of lights for theatrical lighting.”